Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both within the scope of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific.
Status: July 15, 2026
Table of Contents
- Preamble
- Controller
- Overview of Processing Activities
- Relevant Legal Bases
- Transfer of Personal Data
- International Data Transfers
- General Information on Data Storage and Deletion
- Rights of Data Subjects
- Business Services
- Use of Online Platforms for Offer and Sales Purposes
- Payment Procedures
- Provision of the Online Offering and Webhosting
- Use of Cookies
- Blogs and Publication Media
- Contact and Inquiry Management
- Newsletter and Electronic Notifications
- Promotional Communication via Email, Post, Fax, or Telephone
- Sweepstakes and Competitions
- Surveys and Questionnaires
- Web Analytics, Monitoring, and Optimization
- Online Marketing
- Affiliate Programs and Affiliate Links
- Customer Reviews and Rating Procedures
- Presences in Social Networks (Social Media)
- Plugins and Embedded Functions and Content
- Data Protection Information for Whistleblowers
- Amendment and Update
- Definitions of Terms
Controller
Mixyol Shop
Gassenäckerstr.14
91154 Roth
Email address: support@mixyol.com
Phone: +491711888000
Imprint: www.mixyol.com
Overview of Processing Activities
The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.
Types of Data Processed
- Inventory data.
- Employee data.
- Payment data.
- Location data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication, and procedural data.
- Event data (Facebook).
- Log data.
Categories of Data Subjects
- Service recipients and clients.
- Employees.
- Interested parties.
- Communication partners.
- Users.
- Sweepstakes and competition participants.
- Business and contractual partners.
- Participants.
- Third parties.
- Whistleblowers.
Purposes of Processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Tracking.
- Office and organizational procedures.
- Conversion measurement.
- Target group formation.
- Affiliate tracking.
- Organizational and administrative procedures.
- Conducting sweepstakes and competitions.
- Feedback.
- Surveys and questionnaires.
- Marketing.
- Profiles with user-related information.
- Provision of our online offering and user-friendliness.
- Information technology infrastructure.
- Whistleblower protection.
- Public relations.
- Sales promotion.
- Business processes and commercial procedures.
Relevant Legal Bases
Relevant Legal Bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.
- Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
- Fulfillment of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations regarding the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states may apply.
Note on the applicability of the GDPR and Swiss DPA: This privacy notice serves to provide information under both the Swiss DPA and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined by the Swiss DPA within the scope of its applicability.
Applicability of data protection regulations in the country of establishment: In the country where the controller is established, national data protection regulations apply in addition to the General Data Protection Regulation (GDPR).
Transfer of Personal Data
In the course of our processing of personal data, it may happen that they are transferred or disclosed to other bodies, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.
International Data Transfers
Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, bodies, or companies (which becomes apparent from the postal address of the respective provider or if the privacy policy explicitly refers to data transfer to third countries), this always takes place in accordance with legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which has been recognized as a secure legal framework by an adequacy decision of the EU Commission dated 10.07.2023. Additionally, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations for the protection of your data.
This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary layer of protection, while the standard contractual clauses serve as additional security. Should changes occur within the DPF, the standard contractual clauses will serve as a reliable fallback option. This ensures that your data remains adequately protected even in the event of political or legal changes.
For individual service providers, we will inform you whether they are DPF-certified and whether standard contractual clauses exist. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).
For data transfers to other third countries, corresponding security measures apply, in particular standard contractual clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or no further legal bases for processing exist. This applies to cases where the original purpose of processing ceases to apply or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.
In particular, data that must be retained for commercial or tax reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.
Our privacy policy contains additional information on data retention and deletion specifically applicable to certain processing operations.
If there are multiple indications of retention periods or deletion periods for data, the longest period is always authoritative. Data that is no longer used for its originally intended purpose but is stored due to legal requirements or other reasons will be processed by us exclusively for the reasons justifying its retention.
Start of period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the effective date of termination or other ending of the legal relationship.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw given consents at any time.
- Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with legal requirements, you have the right to demand the completion of data concerning you or the rectification of inaccurate data concerning you.
- Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand that data concerning you be erased without undue delay, or alternatively, in accordance with legal requirements, to demand a restriction of processing of the data.
- Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller, in accordance with legal requirements.
- Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
Business Services
We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers, and other cooperation partners (collectively "contractual partners"), for the initiation, execution, and settlement of contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.
The processing serves, in particular, the fulfillment of our primary and secondary contractual obligations. This includes the provision of agreed services, any updating and information obligations, the processing of warranty and other service disruptions, the handling of revocations, terminations of continuing obligations, reversals, refunds, and the processing of other contract-related declarations and inquiries. Both one-off contracts and ongoing contractual relationships are covered.
Processed data includes, in particular, master data such as name, address, and, if applicable, company, contact data such as email address and telephone number, contract and service data such as contract object, contract term, order or transaction number, usage and performance data, payment and billing data, as well as communication content and histories. Where necessary, we also process data that is disclosed or transmitted to us in the course of carrying out an order.
Furthermore, we process the data to safeguard our rights and to fulfill legal obligations. This includes, in particular, commercial and tax law retention obligations, documentation obligations, and, if applicable, proof and accountability obligations. In addition, processing is carried out based on our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as in protecting our business operations and our contractual partners from misuse, endangerment of data, secrets, and other legal assets. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors, or other auxiliary persons, insofar as this is necessary for the execution of the contract or to fulfill legal obligations.
Personal data will only be passed on to third parties if this is necessary for the fulfillment of the contract, for the implementation of pre-contractual measures, for the protection of legitimate interests or for the fulfillment of legal obligations. We will inform you separately about further processing, especially for marketing purposes, in this data protection declaration.
We will inform the contractual partners about which data is required in individual cases as part of the data collection, for example in online forms by means of appropriate labeling or in personal contact.
The data will be deleted as soon as it is no longer required for the aforementioned purposes and no legal retention obligations prevent deletion. Legal retention periods, particularly under commercial and tax law, may require longer storage. Data transmitted as part of a specific order will be deleted by us after completion of the order and expiry of any retention periods, unless there are further legal or contractual obligations to store the data.
The legal basis for processing is Art. 6 para. 1 lit. b GDPR for the implementation of pre-contractual measures and for the fulfillment of the respective contractual relationship, as well as Art. 6 para. 1 lit. c GDPR for the fulfillment of legal obligations. Insofar as the processing is based on legitimate interests, it is carried out on the basis of Art. 6 para. 1 lit. f GDPR. Insofar as the processing is based on Art. 6 para. 1 lit. f GDPR, it is carried out to protect our legitimate interests in proper and efficient business organization, internal administration and documentation of business processes, the enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and development of our business operations. These interests particularly consist of ensuring secure and legally compliant business operations and maintaining our entrepreneurial capacity to act.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and e-mail addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Affected persons: Recipients of services and clients; prospects. Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.
- Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Online shop, order forms, e-commerce and performance of services: We process our customers' data to enable them to select, purchase or order the chosen products, goods and related services, as well as their payment and provision or delivery or execution. If required for the execution of an order, we use service providers, in particular postal, freight forwarding and shipping companies, to carry out the delivery or execution for our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable purchase process and includes the information required for delivery or provision and billing, as well as contact information for any queries; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Use of online platforms for offering and sales purposes
We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular to the payment process and the procedures used on the platforms for audience measurement and interest-based marketing.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and e-mail addresses or telephone numbers); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Affected persons: Recipients of services and clients. Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; marketing. Business processes and business management procedures.
- Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- shopify: Platform through which e-commerce services are offered and carried out. The services and the processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment processes, customer communication as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.shopify.com/de/. Privacy policy: https://www.shopify.com/de/legal/datenschutz.
Payment procedures
Within the scope of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer efficient and secure payment options to the data subjects and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections, in accordance with the state of the art, so that the data entered is protected from unauthorized access during transmission.
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the entered data is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or negatively confirming the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission serves to check identity and creditworthiness. For this, we refer to the terms and conditions and the data protection notices of the payment service providers.
The terms and conditions and privacy policies of the respective payment service providers, which can be found on their respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and for exercising withdrawal, information and other data subject rights.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons). Contact data (e.g., postal and e-mail addresses or telephone numbers).
- Affected persons: Recipients of services and clients; business and contractual partners. Prospects.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations. Business processes and business management procedures.
- Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Amazon Payments: Payment services (technical connection of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://pay.amazon.de/. Privacy policy: https://pay.amazon.de/help/201212490.
- American Express: Payment services (technical connection of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.americanexpress.com/de/. Privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
- Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) DSGVO); Website: https://www.apple.com/de/apple-pay/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
- Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy policy: https://business.safety.google/privacy/.
- Klarna: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy policy: https://www.klarna.com/de/datenschutz.
- Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.com/de/de/datenschutz.html.
- PayPal: Payment services (technical connection of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de. Privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full.
- Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, GB; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.visa.de. Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung.html.
Provision of the online offer and web hosting
We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the users' browser or terminal device.
- Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, involved persons). Log data (e.g., log files regarding logins or the retrieval of data or access times).
- Affected persons: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers etc.)); Security measures. Provision of contractual services and fulfillment of contractual obligations.
- Storage and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Use of cookies
The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, such as functionality, security and convenience of online offerings, as well as for creating analyses of visitor flows. We use cookies in accordance with legal regulations. For this purpose, we obtain the user's consent in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.
Information on legal bases under data protection law: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to the storage duration, the following types of cookies are distinguished:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application).
- Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their given consents at any time and also object to the processing in accordance with legal requirements, also by means of their browser's privacy settings.
- Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
- Data subjects: Users (e.g. website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a consent management solution to obtain user consent for the use of cookies or for the processes and providers mentioned within the consent management solution. This procedure serves to obtain, record, manage and revoke consents, particularly in relation to the use of cookies and similar technologies used for storing, reading out and processing information on users' end devices. Within the framework of this procedure, user consents for the use of cookies and the associated processing of information, including the specific processing operations and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid re-querying and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to assign the consent to a specific user or their device. Unless specific information on the providers of consent management services is available, the following general information applies: The duration of consent storage is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the end device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Blogs and publication media
We use blogs or similar means of online communication and publication (hereinafter "publication medium"). Reader data will only be processed for the purposes of the publication medium insofar as this is necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the framework of this privacy policy.
- Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation); Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form); Provision of our online offering and user-friendliness; Security measures. Organizational and administrative procedures.
- Retention and deletion: Deletion in accordance with information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
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Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is for our security, in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held liable for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process user data for spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to prevent multiple votes.
The information provided in comments and contributions about the person, any contact and website information, as well as the content information, will be stored by us permanently until the user objects; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Contact and inquiry management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and within the framework of existing user and business relationships, the data of the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.
- Types of data processed: Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation). Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons).
- Data subjects: Communication partners.
- Purposes of processing and legitimate interests: Communication; Organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Further information on processing processes, procedures and services:
- Contact form: When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective request. This usually includes details such as name, contact information and, if applicable, further information communicated to us and necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Fulfilment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Newsletter and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipients or on a legal basis. If the content of the newsletter is specified when subscribing to the newsletter, this content is decisive for the user's consent. For subscribing to our newsletter, providing your e-mail address is usually sufficient. However, to provide you with a personalized service, we may ask for your name for a personal address in the newsletter or for further information if this is necessary for the purpose of the newsletter.
Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a potential defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the e-mail address solely for this purpose in a blocking list (so-called "blocklist").
The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. If we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.
Content:Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and e-mail addresses or telephone numbers); Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, involved persons). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Data subjects: Communication partners.
- Purposes of processing and legitimate interests: Direct marketing (e.g. by e-mail or postal mail).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
- Right to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail, for this purpose.
Further information on processing processes, procedures and services:
- Measurement of opening and click rates: Newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or its server, if we use a dispatch service provider, when the newsletter is opened. As part of this retrieval, technical information, such as details of the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (the; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purpose of promotional communication, which may take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to revoke given consents at any time or to object to promotional communication at any time free of charge via the contact option mentioned above.
Upon revocation or objection, we store the data necessary to prove previous authorization for contact or sending for up to three years after the end of the year of revocation or objection, based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on the legitimate interest of permanently observing the users' revocation or objection, we also store the data necessary to avoid renewed contact (e.g., depending on the communication channel, the email address, phone number, name).
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., text or image messages and posts and related information, such as authorship or time of creation).
- Persons affected: Communication partners.
- Purposes of processing and legitimate interests: Direct marketing (e.g., by email or post); marketing. Sales promotion.
- Retention and deletion: Deletion according to the information in the "General information on data retention and deletion" section.
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Sweepstakes and Contests
We process personal data of participants in sweepstakes and contests only in compliance with the relevant data protection regulations, to the extent that the processing is contractually required for the provision, execution, and processing of the sweepstake, participants have consented to the processing, or the processing serves our legitimate interests (e.g., the security of the sweepstake or the protection of our interests against misuse by possibly collecting IP addresses when submitting sweepstake entries).
If participants' entries are published as part of the sweepstakes (e.g., as part of a vote or presentation of the sweepstake entries or winners or reporting on the sweepstake), we point out that the participants' names may also be published in this context. Participants can object to this at any time.
If the sweepstake takes place within an online platform or a social network (e.g., Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection regulations of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by the participants in the context of the sweepstake and that inquiries regarding the sweepstake should be addressed to us.
The participants' data will be deleted as soon as the sweepstake or contest has ended and the data is no longer required to inform the winners or because no further inquiries about the sweepstake are expected. In principle, the participants' data will be deleted no later than 6 months after the end of the sweepstake. Winner data may be retained longer, for example, to answer questions about prizes or to fulfill prize services; in this case, the retention period depends on the type of prize and is, for example, up to three years for goods or services, for example, to be able to process warranty cases. Furthermore, participants' data may be stored longer, for example, in the form of reporting on the sweepstake in online and offline media.
If data was also collected for other purposes within the scope of the sweepstake, its processing and retention period are governed by the data protection notices for this use (e.g., in the case of a newsletter subscription within the scope of a sweepstake).
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., text or image messages and posts and related information, such as authorship or time of creation).
- Persons affected: Sweepstake and contest participants.
- Purposes of processing and legitimate interests: Conducting sweepstakes and contests.
- Retention and deletion: Deletion according to the information in the "General information on data retention and deletion" section.
- Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Surveys and Polls
We conduct surveys and polls to collect information for the communicated survey or poll purpose. The surveys and polls conducted by us (hereinafter "surveys") are evaluated anonymously. Personal data is processed only insofar as this is necessary for the provision and technical implementation of the surveys (e.g., processing of the IP address to display the survey in the user's browser or to enable resuming the survey with the help of a cookie).
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); content data (e.g., text or image messages and posts and related information, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Persons affected: Participants.
- Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form). Surveys and questionnaires (e.g., surveys with input options, multiple-choice questions).
- Retention and deletion: Deletion according to the information in the "General information on data retention and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Google Form: Creation and evaluation of online forms, surveys, feedback forms, etc.; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://docs.google.com/forms/; Privacy Policy: https://business.safety.google/privacy/; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for Third-Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).
Web Analysis, Monitoring, and Optimization
Web analysis (also known as "reach measurement") serves to evaluate the visitor flows of our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize when our online offering or its functions or content are most frequently used, or invite for reuse. We can also determine which areas need optimization.
In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created for these purposes, and information stored in a browser or on an end device can then be read out. The collected data includes, in particular, visited websites and elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.
In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) are stored within the framework of web analysis, A/B testing, and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and process data (e.g., IP addresses, time information, identification numbers, involved persons).
- Persons affected: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion according to the information in the "General information on data retention and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
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Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. It serves to assign analytical information to an end device in order to recognize which content users have accessed within one or different usage processes, which search terms they have used, have accessed again, or have interacted with our online offering. The time and duration of use are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.
Pseudonymous user profiles are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, sub-continent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible, and is not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://business.safety.google/privacy/; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for Third-Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-Out Option: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad display settings: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).
Online Marketing
We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential user interests, as well as the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar procedures are used by means of which the information relevant for the display of the aforementioned content is stored. This may include, for example, viewed content, visited websites, online networks used, as well as communication partners and technical information, such as the browser used, the computer system used, and information on usage times and used functions. If users have consented to the collection of their location data, this may also be processed.
In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) are stored within the framework of online marketing procedures, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual user identity, but only the information stored in their profiles.
The statements in the profiles are generally stored in cookies or by similar procedures. These cookies can later generally also be read out on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, it is possible to assign clear data to the profiles, primarily when users are, for example, members of a social network whose online marketing procedure we use and the network links the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example, by consenting during registration.
We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely for the success analysis of our marketing measures.
Unless otherwise stated, please assume that the cookies used are stored for a period of two years.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Information on revocation and objection:
Please refer to the privacy policies of the respective providers and the objection options (so-called "opt-out") provided for these providers. If no explicit opt-out option is specified, it is possible to disable cookies in your browser settings. However, this may restrict the functionality of our online services. Therefore, we additionally recommend the following opt-out options, which are offered collectively for respective regions:
a) Europe: https://youronlinechoices.eu/.
b) Canada: https://youradchoices.ca/.
c) USA: https://optout.aboutads.info/.
d) Cross-regional: https://optout.aboutads.info.
- Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Audience formation; Marketing; Profiles with user-related information (creation of user profiles). Conversion measurement (measurement of the effectiveness of marketing measures).
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and ads within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.), so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
- Google Adsense with personalized ads: We integrate the Google Adsense service, which enables personalized ads to be placed within our online offering. Google Adsense analyzes user behavior and uses this data to display targeted advertising tailored to the interests of our visitors. For each ad placement or other types of use of these ads, we receive financial compensation; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on services Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
- Google Adsense with non-personalized ads: We use the Google Adsense service to display non-personalized ads in our online offering. These ads are not based on individual user behavior but are selected based on general characteristics such as the content of the page or your approximate geographical location. For the display or other use of these ads, we receive compensation; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third country transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on services Data processing terms between controllers and standard contractual clauses for third country data transfers: https://business.safety.google/adscontrollerterms.
- LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks user behavior and conversions, saving them in a profile (possible uses: measuring campaign performance, optimizing ad delivery, building custom and similar audiences); Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/l/dpa). Right to object (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Affiliate Programs and Affiliate Links
We integrate so-called affiliate links or other references (which may include, for example, search masks, widgets, or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links") into our online offering. If users follow the affiliate links, or subsequently make use of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").
In order to track whether users have made use of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link embedded in our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g., purchases) serves solely for the purpose of commission billing and is canceled as soon as it is no longer necessary for this purpose.
For the purposes of the aforementioned assignment of affiliate links, the affiliate links may be supplemented with certain values that are part of the link or can otherwise be stored, e.g., in a cookie. Such values may include in particular the originating website (referrer), the time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer, and an online identifier of the user.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we also refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Data subjects: Prospective customers. Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Affiliate tracking.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Consent (Art. 6 para. 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 lit. f) GDPR).
Customer Reviews and Rating Procedures
We participate in review and rating procedures to evaluate, optimize, and promote our services. If users rate us or provide other feedback via the participating rating platforms or procedures, the general terms and conditions of business or use and the privacy policies of the providers also apply. As a rule, rating also requires registration with the respective providers.
To ensure that the reviewing persons have actually used our services, we transmit the necessary data regarding the customer and the service used to the respective rating platform with the customer's consent (including name, email address, and order number or item number). This data is used solely for verifying the authenticity of the user.
- Types of data processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Data subjects: Recipients of services and clients. Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form). Marketing.
- Legal bases: Legitimate interests (Art. 6 para. 1 lit. f) GDPR).
Presences on Social Networks (Social Media)
We maintain online presences within social networks and process user data within this framework to communicate with users active there or to offer information about ourselves.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users, as it could, for example, make it more difficult to enforce user rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. The latter may in turn be used to place advertisements within and outside the networks that presumably correspond to the users' interests. Therefore, cookies are usually stored on the users' computers, in which user behavior and interests are stored. In addition, data independent of the devices used by the users can also be stored in the usage profiles (especially if they are members of the respective platforms and logged in there).
For a detailed description of the respective processing forms and the objection options (opt-out), we refer to the privacy policies and information of the operators of the respective networks.
Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you still need assistance, you can contact us.
- Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and contributions and information concerning them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form). Public relations.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Instagram: Social network, allows sharing photos and videos, commenting on and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
- Facebook Pages: Profiles within the Facebook social network - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data from visitors to our Facebook page ("Fanpage"). This includes, in particular, information about user behavior (e.g., viewed or interacted content, actions taken) and device information (e.g., IP address, operating system, browser type, language settings, cookie data). More details can be found in the Facebook Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide insights into how people interact with our page and its content. This is based on an agreement with Facebook ("Information about Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which, among other things, regulates security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. The rights of users (in particular information, deletion, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). For further processing, including a possible transfer to Meta Platforms Inc. in the USA, Meta Platforms Ireland Limited is solely responsible; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
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LinkedIn: Social Network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data from visitors that is used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy.
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is solely the responsibility of LinkedIn Ireland Unlimited Company, especially regarding the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.linkedin.com/legal/privacy-policy). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. - Pinterest: Social network, enables sharing photos, commenting, favoriting and curating posts, sending messages, subscribing to profiles; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.pinterest.com. Privacy Policy: https://policy.pinterest.com/de/privacy-policy.
- Snapchat: Social network, enables sharing photos and videos, commenting and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Snap Inc., 2772 Donald Douglas Loop N, 90405 Santa Monica, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.snapchat.com/; Privacy Policy: https://values.snap.com/privacy/privacy-policy?lang=de-DE; Data Processing Agreement: https://www.snap.com/terms/data-processing-agreement?lang=de-DE. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.snap.com/terms/standard-contractual-clauses?lang=de-DE).
- X: Social network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com. Privacy Policy: https://x.com/de/privacy.
- Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.xing.com/. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
Plug-ins and Embedded Functions and Content
We integrate functional and content elements into our online offering that are sourced from the servers of their respective providers (hereinafter referred to as "third-party providers"). This may include, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore necessary for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. "Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the users' devices and may contain technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, but can also be linked to such information from other sources.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data will be processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g., page views and duration, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time details, identification numbers, involved persons); Location data (information on the geographical position of a device or a person); Event data (Facebook) ("Event data" is information that is sent to the provider Meta, for example via Meta Pixel (whether via apps or other channels), and relates to persons or their actions. This data includes, for example, details about website visits, interactions with content and functions, app installations, and product purchases. The processing of event data aims to create target audiences for content and advertising messages (Custom Audiences). It is important to note that event data does not include actual content such as comments written, no login information, and no contact information such as names, email addresses or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target audiences formed from it disappear with the deletion of our Meta user accounts.); Contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., text or image messages and posts and information relating to them, such as authorship or time of creation).
- Data subjects: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest-/behavior-based profiling, use of cookies); Audience building; Marketing. Profiles with user-related information (creation of user profiles).
- Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods can be stored on users' devices for a period of two years.).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Facebook Plugins and Content: Facebook Social Plugins and content - This may include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/documentation/plugins - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transfer (but not the further processing) of "event data" that Facebook collects via Facebook social plugins (and content embedding functions) executed on our online offering or receives in the context of a transfer for the following purposes: a) display of content and advertising information that corresponds to the presumed interests of the users; b) delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g., improving the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which, in particular, regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, address inquiries or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF).
- Google Fonts (hosted on our own server): Provision of font files for a user-friendly display of our online offering; Service provider: Google Fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Google Fonts (retrieved from Google Server): Retrieval of fonts (and symbols) for the purpose of a technically secure, maintenance-free, and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their consistent display, and consideration of possible licensing restrictions. The IP address of the user is transmitted to the font provider so that the fonts can be provided in the user's browser. Furthermore, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA - When visiting our online offer, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with Google Fonts' Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the User-Agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (i.e. the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, User-Agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a specific font family is requested. With the Google Fonts Web API, the User-Agent must adapt the font that is generated for the respective browser type. The User-Agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations based on the number of font requests can be generated. According to its own statements, Google does not use any of the information collected by Google Fonts to create profiles of end-users or to display targeted advertisements; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
- Font Awesome (provided on own server): Display of fonts and symbols; Service provider: The Font Awesome Icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Google Maps: We integrate the maps service "Google Maps" from the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://business.safety.google/privacy/. Basis for third-country transfers: Data Privacy Framework (DPF).
- Instagram Plugins and Content: Instagram Plugins and Content - This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not the further processing) of "event data" that Facebook collects via Instagram functions (e.g., embedding functions for content) executed on our online offering, or receives as part of a transmission for the following purposes: a) Display of content and advertising information that corresponds to the alleged interests of the users; b) Delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g., improving the recognition of which content or advertising information allegedly corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Addendum for Controllers", https://www.facebook.com/legal/controller_addendum), which specifically regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, directly address information or deletion requests to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms), and with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.
- MyFonts: Fonts; data processed during font retrieval include the webfont project identification number (anonymized), the URL of the licensed website, which is linked to a customer number to identify the licensee and the licensed webfonts, and the referrer URL; the anonymized webfont project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; after such extraction and storage of the number of page views, the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.myfonts.com. Privacy Policy: https://www.myfonts.com/de/a/font/legal/website-use-privacy-policy.
- X-Plugins and Content: Plugins and buttons of the "X" platform - This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offering within X; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com/de; Privacy Policy: https://x.com/de/privacy, (Settings: https://x.com/personalization); Data Processing Agreement: https://privacy.x.com/en/for-our-partners/global-dpa. Basis for third-country transfers: Standard Contractual Clauses (https://privacy.x.com/en/for-our-partners/global-dpa).
- YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
- YouTube Videos: Videos stored on YouTube are embedded within our online offering. These YouTube videos are integrated via a special domain using the "youtube-nocookie" component in the so-called "enhanced privacy mode". In "enhanced privacy mode", only information including your IP address and browser and device details can be stored on your device in cookies or using similar procedures that YouTube needs for output, control, and optimization of video display, until the video starts. As soon as you play the videos, additional information for analyzing user behavior as well as for storage in the user profile and for personalizing content and advertisements can be processed by YouTube. The storage period for cookies can be up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cerweiterten-datenschutzmodus-aktivieren.
- Vimeo Video Player: Integration of a video player; Service provider: Vimeo Inc., 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/legal/terms/de/datenschutz/policy; Data Processing Agreement: https://vimeo.com/legal/enterprise-terms/dpa. Basis for third-country transfers: Standard Contractual Clauses (https://vimeo.com/legal/enterprise-terms/dpa).
Privacy Information for Whistleblowers
In this section, you will find information about how we handle data from individuals who provide tips (whistleblowers), as well as from affected and involved parties within the framework of our whistleblowing procedure. Our goal is to provide an uncomplicated and
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number,); Employee data (information about employees and other individuals in a); Contact data (e.g., postal and email addresses or); Content data (e.g., textual or pictorial messages and posts as well as information relating to them, such as authorship details). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with).
- Data subjects: Service recipients and clients; Employees (e.g., employees, applicants, temporary workers, and other); Third parties. Whistleblowers.
- Purposes of processing and legitimate interests: Whistleblower protection.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further notes on processing processes, procedures and services:
- Legal Basis (Germany): Insofar as we process data to fulfill our legal obligations in accordance with the Whistleblower Protection Act (HinSchG), the legal basis for processing is Article 6 (1) sentence 1 lit. c) GDPR and, in the case of special categories of personal data, Art. 9 (2) lit. g) GDPR, § 22 BDSG, each in conjunction with § 10 HinSchG. This refers to the obligation to establish and operate an internal whistleblower reporting office, the fulfillment of its legal duties, and, in the case of using data collected in the reporting procedure, taking further .
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Types of Data Processed: In the context of receiving and processing reports as well as in the subsequent whistleblower procedure, we may collect various data. These include, in particular, data provided by a whistleblower, such as:
Name, contact details, and location of the person making the report,
Names and data of potential witnesses or persons affected by the report,
Names and data of the persons against whom the report is directed,
Data about the alleged misconduct,
Further relevant details, provided - In the context of receiving and processing reports as well as in the subsequent whistleblower procedure, we may collect various data. These include, in particular, data provided by a whistleblower, such as: Name, contact details, and location of the person making the report, names and data of potential witnesses or persons affected by the report, names and data of the persons against whom the report is directed, data about the alleged misconduct, further relevant details, provided by . - Special Categories of Personal Data: It may occur that, in the course of our activities, we collect special categories of personal data, particularly if these are communicated by a whistleblower. These include: health data of a person, data on racial or ethnic origin .
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Use of our Online Forms: Please note that there is an option to submit reports anonymously. To ensure the security of your data when using our online forms, we recommend accessing them in your browser's 'Incognito Mode'. Here's how to open an Incognito window: a) On a Windows PC: Open your browser and press Ctrl+Shift+N; b) On a Mac: Open your browser and press Command+Shift+N; c) On mobile devices: Switch to private mode via the tab menu.
When accessing our website in normal mode, your ; Legal Basis: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). -
Providing Names: You have the option to submit reports anonymously. However, unless prohibited by national legislation, we recommend providing your name and contact details. This allows us to more effectively pursue the report and, if necessary, contact you directly.
If you provide your name and contact details, your identity will be kept strictly confidential . - Provision of Data to Third Parties: Data related to submitted reports will only be passed on to third parties by us under certain circumstances. This occurs either a) if you have given us your express consent to do so, or b) if there is a legal obligation to disclose the data. Potential third parties include public authorities, government, regulatory, or tax authorities, if disclosure is necessary to fulfill a legal or regulatory obligation. Furthermore, within the framework of legal provisions, we may engage lawyers and other expert advisors. These are authorized to investigate alleged misconduct and take necessary measures after an investigation, such as initiating disciplinary or legal proceedings. In addition, carefully selected and monitored service providers may receive data from us for these purposes (e.g., operators of a web-based reporting system). However, these service providers are contractually obliged to comply with applicable data protection regulations within the scope of data processing agreements.
- Data Retention and Deletion: Personal data will only be processed for as long as necessary to fulfill the processing purposes described above. If this data is no longer necessary for the stated purposes, it will be deleted. In certain situations, .
- Technical and Organizational Measures: We have implemented the necessary contractual, technical, and organizational measures to ensure the security of all data processed by us. This data is processed exclusively for the specified purposes. Incoming reports are handled by specially .
Changes and Updates
We kindly ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as changes in the data processing carried out by us make it necessary. We will inform you as soon as changes require your cooperation (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time, and we ask you to verify the information before contacting them.
Definitions
In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations are primarily intended to aid understanding.
- Affiliate Tracking: In the context of affiliate tracking, links that refer users from linking websites to websites with product or other offers are logged. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and subsequently make use of the offers (e.g., buy goods or use services). For this, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently take advantage of them due to the affiliate links. Therefore, for the functionality of affiliate links, it is necessary that they are supplemented with certain values that become part of the link or are otherwise stored, e.g., in a cookie. These values include, in particular, the originating website (referrer), the time, an online identifier of the operators of the website where the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values, such as advertising material ID, partner ID, and categorizations.
- Employees: Employees are individuals who are in an employment relationship, whether as staff, employees, or in similar positions. An employment relationship is a legal relationship between an employer and an employee, established by an employment contract or agreement. It includes the employer's obligation to pay the employee remuneration, while the employee performs their work. The employment relationship encompasses various phases, including its establishment, when the employment contract is concluded, its execution, when the employee performs their work, and its termination, when the employment relationship ends, whether by notice, mutual agreement, or otherwise. Employee data refers to all information relating to these individuals in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, leave entitlements, health data, and performance appraisals.
- Inventory Data: Inventory data includes essential information necessary for the identification and management of contract partners, user accounts, profiles, and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities, or systems by enabling clear assignment and communication.
- Content Data: Content data comprises information generated during the creation, editing, and publication of all types of content. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates.
- Contact Data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as communication tools like social media handles and instant messaging identifiers.
- Conversion Measurement: Conversion measurement (also referred to as "visit action evaluation") is a procedure used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites where the marketing measures take place and then retrieved again on the target website. For example, we can thus trace whether the ads we placed on other websites were successful.
- Meta, communication, and process data: Meta, communication, and process data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include file size, creation date, author of a document, and revision history. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, social media messages, and chat histories, including the individuals involved, timestamps, and transmission paths. Process data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs used for tracking and verifying operations.
- Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a wide range of information that reveals how users utilize applications, which functions they prefer, how long they stay on certain pages, and through which paths they navigate an application. Usage data can also include frequency of use, activity timestamps, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any type of automated processing of personal data that involves using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are often used for profiling purposes.
- Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the usage or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to generate performance reports.
- Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, identify when users visit their websites and what content they are interested in. This allows them, for example, to better adapt the content of the websites to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
- Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, Wi-Fi, or similar technical means and functions of location determination. Location data serves to indicate the geographically determinable position on Earth where the respective device is located. Location data can, for example, be used to display map functions or other location-dependent information.
- Tracking: "Tracking" refers to the ability to follow user behavior across multiple online offerings. Typically, behavioral and interest information regarding the online offerings used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
- Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- Processing: "Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, be it collection, evaluation, storage, transmission, or deletion.
- Contract data: Contract data are specific information relating to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include contract start and end dates, the type of services or products agreed upon, pricing agreements, payment terms, termination rights, renewal options, and special conditions or clauses. They serve as the legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.
- Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is of crucial importance for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction dates, verification numbers, and billing information. Payment data can also include information about payment status, chargebacks, authorizations, and fees.
- Audience formation: Audience formation (in English "Custom Audiences") refers to the targeting of audiences for advertising purposes, e.g., the display of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. "Lookalike Audiences" (or similar audiences) refers to when content deemed suitable is shown to users whose profiles or interests presumably match those of the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of forming Custom Audiences and Lookalike Audiences.
Created with the free privacy policy generator by Dr. Thomas Schwenke